Engine The Arza Studio Framework

Referencing Optimization

Referencing Optimization


Natural referencing concerns the way content is presented on the website and enables search engines to correctly understand the nature of the text on a page. The Engine takes that burden away from the editor by providing administrative tools that allow a website's administrator to put forward important aspects of a page and the website in general.

The Engine offers a simplified metadata management model that in many cases is fully automated to enable visitors to easily share the content of a website on many social networks like Facebook, Twitter, LinkedIn, etc. Simultaneously, this metadata also helps search engine orient themselves inside a website, identify its content and retrieve it.

The modern web is powered by the sharing of content and many aspects of the Engine were developped to facilitate this task. Search engines are informed automatically of any change that is made on the content of a website and links to other sites are constantly verified to make sure they do not go stale.